How to make a website which is a tour booking system?

In the blooming of e - tourism era and online travel tourism with 3.6 billion Internet users who are ready to book a tour through websites or mobile apps, it is obvious that a complete website which help your business provide best services, earn profit as quick as possible and defeat other competitions, plays an important role for company to survive through The Industrial Revolution 4.0.
Also, the criteria of a good travel website becomes stricter and more complicated because customers tighten their choices. So, how to make your tour booking website become outstanding and attract a large number of customers? Here are several things to keep top - of - mind when creating your website.

In fact, there are many tricks and tools to push a website on top for a short - term which are used by many travel agencies. However, whatever you do, your strategy must follow 3 rules: determining website objective, figuring out effective running process and measuring its success.

Determining website objective

This is the foundation rule for building a website. Despite of the fact that your website is full of helpful information and beautiful pictures or videos, it is difficult to gain customers' attraction if you fail to catch their insight and requirements. Favorite destination, booking habit and even website using way are different among types of customers. That is the reason why clear objective has a great impact on the way of building a travel website including image, content and technology. To prevent regrettable mistakes as much as possible, make sure you understand what your customer want before doing anything.

Figuring out effective running process

Speed things up

Do you know the maximum time that an user stay in your website is just around 15 seconds? That is the reason why you need to do something impressive and quick before your customers close the tab and move on, just to keep them stay a little longer and book your tour.
Let's catch your visitors' attention first! A home page which shows up first when a visitor open your website is an ideal zone for you to run all of your interesting introduction idea: short and sharp content, appealing images and videos or anything. You just have 4 seconds to convince your customers that your website is worth browsing.

Do not forget to optimize image and video's capacity, you need to guarantee your website loads quickly even in case of Internet connection problem. Your website will be work more effective if you resize pictures down to 500px - 700px and reduce videos' capacity depending on your hosting. No one expects that customers will get annoyed and angry because of waiting for your website to load, right?

Build flexible and user - friendly website

Nowadays, instead of using PC or laptop, people find it easy to use small - sized, easy - to - bring smartphones to search everywhere, every time. According to Google, 60% of "I want to get away" searches happen on mobile devices while 31% of leisure travelers report booking a trip on their mobile devices. This is a precious opportunity for those who want to engage more target customers with their website. Therefore, you should optimize your website for mobile devices and make it friendly to users (beautiful interface, clear functions, easy to understand and use).

Design and optimize CTA signs

"Call to Action" or CTA is not only a good guide using website, but also a motivation having influence on customers' psychology and push them to do some actions such as: booking, paying or sharing… There are various types of CTA naming: "Read more" tag, hashtag, links to others website's channels, "Book now" button, "Online payment" button and so on. To create CTA for your website, you can use contrasting color or place CTAs strategically on your web page that make visitors see them easily.

Measuring website success

This process plays an important role for any online travel agencies because it help you to evaluate your working, point out advantages and disadvantages of your strategies, suggest some suitable solutions in case of problems. You probably use some analytics tool such as Google Analytics to track number of visitors, traffic, bounce rate and click - through - rates. Measuring website success is advised to launch timely (weekly or monthly) depending on website's scale.
Building a tour booking website is a hard, money wasting and long - term process but staying in customers' mind is definitely a challenge that depends on how you understand your customers' needs and showing them how wonderful their vacation could be if they contact you. Therefore, you need to prepare knowledge relating to technology, marketing, business and financial. So stay researching, believe in your strategy and making your travel website great!