Progressive Web App: Best Solution For Travel Industry In 2023

This article will guide you in discovering more about why Progressive Web App is emerging as the new cutting-edge travel industry solution.

Smartphones are the perfect travel companion for today's travelers. This smartphone offers booking services, guidebooks, and navigation all in one. Mobile devices are not only beneficial to travelers, but they are also a viable choice for the travel business. However, concerns like poor networks or a lack of an internet connection might impact both parties. Progressive Web App implementation can solve this issue.

We looked at whether local and international travel-related businesses had already integrated progressive web apps into their websites. Here are some of their most intriguing implementations. So let’s dive into how are PWAs becoming a great revolution for the travel industry.

Statistics about the Travel Industry in 2023

The GDP of the travel and tourist sector is predicted to reach $8.35 trillion this year and $9.6 trillion in 2023, returning to the level it was before the epidemic. According to the WTTC, tourism employment will rebound to 300 million jobs this year and 324 million jobs in 2023, which is close to the 333 million jobs recorded in 2019.

After growing by 60% in 2022, international tourist arrivals will rise by 30% in 2023, but they will still be below pre-pandemic levels. Recovery will be slowed down by the global financial crisis, Russian sanctions, and China's zero-covid policy.

The EIU's tourism 2023 report provides a detailed overview of the problems, opportunities, and trends to monitor in the following year.

Statistics About Progressive Web App

Progressive Web App Usage Market

Get statistics about 48,568 PWA customers' websites. We are aware of 192 websites in Vietnam, 23,741 websites that are currently utilizing PWA, 24,827 websites that have previously utilized PWA, and more.

Progressive Web App in Travel Industry

For those who add the PWA to the home screen, Trivago has noticed a 150% boost. A 97% increase in engagement is the maximum. Returning online users are still browsing the site in 67% of cases

The bounce rate is 33% lower on Jumia Travel's PWA. Compared to native apps on Android and iOS, PWAs have a 12x greater conversion rate and 50% more users.

Traffic on mobile devices has increased by 68% for Ola. PWA has seen a 30% boost in conversion rate.

Wego's PWA saw a nearly 30% increase in traffic and a 95% increase in conversions overall. 3 times more click-through rate. Instead of 12 seconds, a web page loads in less than one second.

What is Progressive Web App?

A website that functions and seems like a mobile app is known as a progressive web app (PWA). PWAs are designed to allow users to use native mobile device features without having to visit an app store or download anything locally. Instead, a PWA can be located with a search engine request and accessible quickly using a browser.

PWA Benefits For The Travel Industry

Outstanding PWA Features & PWA Designs

Progressive Web Apps have a variety of benefits to provide to travel-based businesses, the creators of these programs, and the applications' end users. The fact that native apps are heavy and frequently perform below client expectations means that they are not downloaded in this sector of the market. Here are a few PWA benefits to take into account.

PWAs have a better design than hybrid apps, and they function better and are more visible.

• Visibility: Greater user commitment and improved visibility result in time and money savings.
• Usability: PWAs that run on the web can run on any device, enabling them to adapt to the screen that they are displayed on.
• Distribution: These apps are released as web pages via a URL by a browser, which is undoubtedly a huge advantage for Progressive Web Apps since it eliminates the need for distribution through the App Store or Google Play.
• Direct Updates: Unlike native apps, which need users to download changes first, progressive web apps automatically apply all updates.
• Greater exposure; straightforward promotion. As we've previously stated, because PWAs can be accessed by a URL, all of the material developed for them can be indexed by search engines.
• Capabilities and higher conversion improvement. PWAs give developers access to push notifications, which were previously only available for native apps. also on desktop computers as well as mobile devices.

To develop a good PWA, or better understand these outstanding features of the PWA, travel businesses can hire web app development agencies. They provide very good mobile app development services.

Cost-Saving Solution

It can be expensive to create a mobile app, especially for startups and small enterprises. Fortunately, PWA development is far less expensive than traditional app development and offers businesses a better way to produce a profit. PWA development costs are much lower when using web technologies because only one build is required for both platforms Android and iOS.

Thanks to this significant benefit, PWA is also often the choice of customers when they want advice on issues related to mobile app development services.

5+ Top 5+ Successful PWA Examples in Tourism Industry

1. Trivago - World Leading Hotel Search Engine

One of the most popular hotel search engines in the world is Trivago. It offers a platform where users can locate the best hotel recommendations that are user-reviewed and packed with all the information you could ask for, such as hotel locations, images, etc. It is available in 33 different languages.

Compared to desktop computers, Trivago has recently noticed an exceptionally high number of people accessing their service through mobile devices. Progressive Web App was the best choice after much deliberation.

Highlights:

As more than 500 000 visitors installed a Trivago shortcut to their main screen, interaction with the webpage grew by 150%.

The Progressive Web App attracted considerably more visitors than the previous version of their mobile websites (before PWA adoption, only 0.8% of repeat visits were recorded; presently, this number has climbed to an average of 2%).

Push notifications proved to be the ideal method of communication because they increased conversion and resulted in a 97 percent increase in clicks on hotel offers in the PWA.

2. Uber - Top Car-booking App

The majority of us frequently link Uber with its renowned mobile app for car-hailing. But a lot of people might not be aware that Uber made improving the user experience on their mobile website a top priority.

With its new rapid, accessible service regardless of network quality or device, the company saw an immediate effect after switching to PWAs, a lighter and more platform-agnostic version of its software.

Highlights:

• Reduced time to first byte (from 1.5s to 1.26s), and accordingly
• The page should now be interactive (from 2s to 1.45s).

3. Wego - Outstanding Travel Planner App

Wego is a well-known online travel agency in Asia and the Middle East that provides a platform for travelers to quickly compare airfare, hotel rates, car rentals, and other travel-related costs from hundreds of international and regional partners.

The business successfully used amp-install-service-worker to make the switch to their PWA seamless. Wego's mobile web experience experienced considerable speed gains; the load time for new users is 1.6 seconds, and for returning customers it is under 1 second.

Highlights:

Wego observed a 95% increase in conversions and a 26% increase in visitors, as well as a 50% increase in conversions on iOS devices and a 35% increase in average session length.

There is no installation required, no hassle, and no commitment required to access the PWA from a home screen icon.

4. Ola - Convenient Transportation Booking App

Ola, which was founded in January 2011 and operated more than a million rides per day with 25000 drivers in 110 locations, is the top ride-hailing aggregator in India. To offer a solution with lightweight and dynamic capabilities, Ola and Google built a PWA in 2017.

The PWA website delivered reduced data consumption, allowing pages to load faster, and offered all the capabilities of the native app in a less resource-intensive format. This is perfect for consumers on slower networks.

Highlights:

• Increased conversion rates of 30%
• increased mobile traffic by 68%
• PWA is more than 500 times smaller than the iOS app and 300 times smaller than downloading an Android app.

5. Makemytrip - All-in-one travel planner app

Make My Trip is a forerunner in the online tourism market in India. The business, which was established in 2000, aimed to facilitate smarter and easier travel. Makemytrip.com can assist you with all elements of travel, including booking hotels, flights, and rental cars.

Makemytrip.com decided to invest in a PWA implementation to enhance the experience for mobile consumers (most mobile users use an unstable internet connection). The outcomes of delivering a progressive web app have been excellent.

Highlights:

• The conversion rate for MakeMyTrip increased noticeably and is now three times higher than it was previously.
• The speed at which pages load has increased by 38% in recent years.
• With a 160% increase in customer sessions, the website is also closing more deals.

6. Treebo - top-rated franchising budget hotel network

In a $20 billion tourism market, Treebo is a top-rated franchising affordable hotel brand in India. But the business, like many others, struggled to give mobile users a fun, entirely hassle-free experience.

Users leaving Treebo's website caused the company problems. After just 3 seconds, more than 53% of users abandoned the website. To improve page load time, the company sought to modify this.

The solution they were seeking was PWA. It does all tasks in the least app-like way possible while still operating as a typical mobile app would. Following the deployment of their PWA, their page load time has significantly improved. Treeboo worked effectively with a web app development team to launch an optimized PWA.

Highlights:

• Increased conversion rates by 4 times
• 3x more users coming back
• Web page loads in less than 1.5 seconds

7. Jumia Travel - Top-leading Hotel Booking App

Jumia Travel, a division of the larger Jumia e-Commerce website that specializes in booking hotels around Africa, was established in 2013. English, French, and other African languages are among the many languages on the website.

Jumia successfully implemented a PWA, and the firm decided to apply the same strategy to Jumia Travel. More than half of mobile connections in Sub-Saharan Africa, Jumia Travel's primary market, are on 2G networks. Most people have problems connecting to the internet since they utilize low-end phones. That is why it was crucial to come up with a solution that would enable the best possible experience.

Highlights:

• 40% fewer bounces
• On Android and iOS, native apps have 12 times more users.
• Increased conversion rate of 33%

Conclusion

Due to the numerous benefits that Progressive Web Apps technology provides, many businesses in the tourist industry (travel, hotels, transportation, etc.) have already taken on the challenge of changing their mobile strategy. 

Businesses should carefully consider creating a distinctive, competitive PWA because progressive web apps' impact in promoting tourism is indisputable. We advise hiring PWA development services from a trustworthy travel & hospitality development company to accomplish this purpose.

With 5 years of experience working on hundreds of outsourcing projects, Adamo will be the finest choice for an IT development company that fits the three most important criteria: reasonable price, professional service, and top quality. 

We offer a comprehensive choice of high-quality services that may be customized to meet your needs, whether you have a tight budget or a pressing deadline to meet. We will base our service offerings on your company's requirements and current circumstances. And by utilizing our superb ready-to-use solutions, businesses may cut the length of time and expense associated with implementation.

Contact us for more information. No matter your request, Adamo will strive to satisfy and deliver the best results.